Internet Marketing Books
Introduction To Marketing -Product DescriptionSince the financial meltdown of 2008, economists, journalists, and politicians have uniformly insisted that to restore the American Dream and renew economic growth, we need to save more and spend less. In his provocative new book, historian James Livingston—author of the classic Origins of the Federal Reserve System—breaks from the consensus to argue that [...]
Product DescriptionThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities [...]
Product DescriptionDespite the huge expansion in consumer credit in the last twenty-five years there are very few texts describing the operation of consumer credit markets. Consumer Credit Fundamentals is the first book to provide a broad cross-disciplinary introduction to the subject. It covers the history of credit, the types of consumer credit available, how credit [...]
Product DescriptionIn a famous intersection of fashion and literature, the popularity of Johann Wolfgang von Goethe’s The Sorrows of Young Werther provoked hundreds — perhaps thousands — of young Germans to purchase and wear the blue and yellow suit of the novel’s protagonist. Their actions not only showed their affinity with Werther and with other [...]
Product DescriptionThe history of consumption is a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches and raise such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold [...]
Product DescriptionFor 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today’s Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don’t know how to treat today’s older Boomers, who aren’t “seniors” and [...]
