Internet Marketing Books
Introduction To Marketing -Product DescriptionThis book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world—all using a balanced casebook approach. This edition emphasizes the consumer power model, [...]
Product DescriptionAmerican mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members’ buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written [...]
Product DescriptionMeet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household incomes in the U.S. and account for more than 80 percent of all luxury spending. You will [...]
Product DescriptionSince the financial meltdown of 2008, economists, journalists, and politicians have uniformly insisted that to restore the American Dream and renew economic growth, we need to save more and spend less. In his provocative new book, historian James Livingston—author of the classic Origins of the Federal Reserve System—breaks from the consensus to argue that [...]
Product DescriptionThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities [...]
Product DescriptionDespite the huge expansion in consumer credit in the last twenty-five years there are very few texts describing the operation of consumer credit markets. Consumer Credit Fundamentals is the first book to provide a broad cross-disciplinary introduction to the subject. It covers the history of credit, the types of consumer credit available, how credit [...]
