Internet Marketing Books
Introduction To Marketing -Product DescriptionHave you ever wanted to start an online business? Have you looked into all the Internet marketing and online business startup products out there and just scratched your head in confusion? We’ll show you how to get your business started with extremely low startup costs and even with zero inventory, all explained in clear, [...]
Product DescriptionFor any business facing the competitive markets of the New Economy, CORPORATE COMBAT identifies four key strategies that have guided successful generals over centuries of military campaigns and applies them to the competitive arena of business today…. More >>
Product DescriptionThe Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is [...]
Product DescriptionSmall Business Fitness: Simple Exercises for Entrepreneurial Health is written for the true Small Business Owner. In Small Business Fitness, you will find real, useful information that helps you run your business. It is not filled with esoteric business theory. The exercises are designed to help you think about your business: where are you [...]
Product DescriptionHigh-Fashion AdventureLe Deal is an adventure story involving raw entrepreneurship, high-level politics, and a young American family in foreign lands. It is the true story of Byrne Murphy, a businessman who abruptly moves to Paris with his wife and baby daughter in a quest to reignite his career and his fortunes. He quickly finds [...]
Product DescriptionThis groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions [...]
