Tagged:  Brand

Internet Marketing  /  books  /  5 Comments

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World

Product DescriptionSocial networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the [...]

Internet Marketing  /  books  /  5 Comments

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

ISBN13: 9780743249386 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, [...]

Internet Marketing  /  books  /  5 Comments

BRAND sense: Sensory Secrets Behind the Stuff We Buy

ISBN13: 9780743267847 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionIn perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world’s most successful branding companies do differently — integrating touch, taste, smell, sight, and sound — with startling and measurable results.Based [...]

Internet Marketing  /  books  /  5 Comments

Logo Design Love: A Guide to Creating Iconic Brand Identities

ISBN13: 9780321660763 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThere are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in [...]

Internet Marketing  /  books  /  5 Comments

Viral Explosions!: Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online

Product Description“Viral Explosions is remarkable! Remarkably written, remarkably researched, remarkably entertaining, remarkably surprising, and remarkably comprehensive for anyone who is determined to do what Peggy herself has done: achieved tremendous success in book selling, product development, and Internet marketing.” –Michael E. Gerber, author of The E-Myth books and The Most Successful Small Business In the [...]

Internet Marketing  /  books  /  5 Comments

No Logo: Taking Aim at the Brand Bullies

Product DescriptionWith a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in [...]

Page 25 of 26« First...10202223242526
Twitter Delicious Facebook Digg Stumbleupon Favorites More