Internet Marketing Books
Introduction To Marketing -Product DescriptionWelcome to the biggest and best ideas on special gift packages for your best customers. World renowned designers unveil their approach from goals and challenges, through process and design, to arrive at the most uniquely applicable gift ideas imaginable. A brand image, an artful object, an original souvenir for a special occasion this is [...]
Product DescriptionHow to create a relevant, distinctive brand identity Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and image in order to establish an effective, enduring brand identity–a verbal, visual, and experiential formula that bestows credibility and attracts attention. Before the Brand is [...]
ISBN13: 9780749453367 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionWelcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart’s $285 billion in annual revenue. Brands no longer control the marketthey [...]
Product DescriptionLearn how to own or “micro-brand” a tiny corner in the mind of someone you want to impress In an over-marketed, highly competitive age getting noticed isn’t easy. We are drowning in a sea of message yet gasping for attention. Yet most of us compete on a personal or local level. So why not [...]
Product DescriptionCompanies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don’t have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of [...]
ISBN13: 9780415354059 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionFrom the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner [...]
