Internet Marketing Books
Introduction To Marketing -Product DescriptionThe twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, [...]
Product DescriptionTHE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an [...]
Product DescriptionIn perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world’s most successful branding companies do differently — integrating touch, taste, smell, sight, and sound — with startling and measurable results.Based on the largest study ever conducted on how our five senses affect [...]
Product DescriptionIn perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world’s most successful branding companies do differently — integrating touch, taste, smell, sight, and sound — with startling and measurable results. Based on the largest study ever conducted on how our five senses [...]
Product DescriptionLet’s face it–the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools [...]
Product DescriptionIn Branding Basics for Small Business, marketing expert Maria Ross uses real-life examples to show how organizations of any size can create a winning brand to stand out, delight, and connect with their audiences. Small businesses, start-ups, and non-profits enviously watch the “big guys” create tribes of loyal followers. How do they do it? [...]
