Internet Marketing Books
Introduction To Marketing -ISBN13: 9780321495990 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product Description“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”—Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for [...]
ISBN13: 9780470051245 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For [...]
Product DescriptionThe long–awaited reissue of the million–copy best–seller that FORBES magazine called “A valuable primer on advertising for any businessman or investor.” With a new Foreword by Sir Alan Parker…. More >> Confessions of an Advertising Man
ISBN13: 9780922233359 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThe late 1950s and early ’60s were the golden age of science fiction, an era when the farthest reaches of imagination were fed by the technological breakthroughs of the postwar years. While science fiction writers expressed the dreams and nightmares of the [...]
ISBN13: 9780130957016 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionA legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It [...]
ISBN13: 9780471189626 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionJudging by all the press it’s received lately, account planning must be the biggest thing to hit American advertising since Doyle Dane Bernbach’s Volkswagen campaign. Agencies are falling over each other to establish account planning departments and arm themselves with what Jay [...]
