Internet Marketing Books
Introduction To Marketing -Product DescriptionThe new edition of this practical tool combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of actual source material from advertising and media companies. It is designed for both practitioners and students – anyone who wants to master the process of advertising media planning.Each unit is compact and easy-to-understand, and [...]
How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition
Product DescriptionPraise for the Second Edition “Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.” –Andrew McNally III, Chairman of the Board, Rand McNally Create [...]
Product DescriptionIn this second edition of The Advertising Research Handbook, Charles Young expands his material to twenty chapters that represent four distinct and complementary views of the ever broadening landscape of ad research. Topics covered range from fresh news from the field of neuroscience to timeless insights that can help guide marketing and creative communities [...]
Product Description Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.The book is divided equally between macro and micro issues, providing a balanced portrait of the [...]
Product DescriptionThe 22nd annual edition of the Epica Book contains more than 950 commercials, print ads, publications, internet sites, direct marketing operations, packaging design projects honored in the 2008/9 Epica awards, Europe’s premier creative awards show…. More >> Epica Book Twenty-Two: Europe’s Best Advertising
