Internet Marketing Books
Introduction To Marketing -Product DescriptionIN MARKETING What is the main difference between “pathetic” and “profitable?” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad [...]
Product DescriptionInternet Marketing for Accountants will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn’t hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with you and shows you how to strengthen your firm’s bottom line through highly effective internet [...]
Product DescriptionWhat happens when your client has been investigated on Dateline NBC for running “Bait & Switch” ads—and you’re asked to write the next ad? Should you attempt to go drink-for-drink with a 275 lb. prospective boss right after your job interview? Why is so much advertising condescending and ineffective, but more pervasive than ever? [...]
Product DescriptionThe Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in [...]
Product DescriptionFree Advertising On Craigslist Secret Guide Ideas For Making Money On Craigslist.org – The Basics There are many ideas for making money on Craigslist.org. The basics are getting your listing out there, however there is a little more to it than that. Let’s see how we can make out ads really work well for [...]
Product DescriptionAn accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force [...]
