Internet Marketing Books
Introduction To Marketing -Product DescriptionEvery day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web [...]
Product DescriptionThis book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.The principles in Persuasive Advertising provide understandable and easy-to-access [...]
Product DescriptionThe secrets of sex as a tool in advertising and graphic design are unveiled in this frank exploration of the ubiquitous use of the erotic and exotic in the mass media…. More >>
Product DescriptionBuilding on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks [...]
Product DescriptionWritten in an easy-to-use, step-by-step format, this one-of-a-kind resource gives advertising professionals and entrepreneurial dreamers all the tools they need to start an ad agency, run it, and grow it into a highly profitable business. Account execs, copywriters, art directors, media planners, and those with little or no experience in advertising will find all [...]
Product DescriptionIn the collectibles world, this durable antique art form is a perfect example of the old “forest for the trees” maxim. Despite their bold designs and colors, only recently have collectors caught on to the value of these antiques of Americana. And the hunt is on. Once posted in every corner of the nation, [...]
