Selling in Tough Times
Product Description
Sales are the life-blood of every company. When the economy slumps, buyers, even loyal ones shop. They count pennies, seek cheaper pricing and eliminate frills. To keep orders flowing, salespeople need a new plan and Selling in Tough Times, provides it. Focus on today s pain points to shorten sales cycles and sell more. Learn practical and proven ways to see more prospects, make smarter sales calls and close more deals. Author and sales expert, Linda Bishop grew sales through two previous recessions and she s experiencing growth today by applying the principals shared in this book…. More >>
5 Responses
7.31.2010
Now more than ever it’s imperative to get back to basics when it comes to sales.
During the past year or two, we have watched as an economic tsunami hit virtually everyone. Not a single business or individual was spared from the effects of the economy.
The gold in this –is that there is now a more level playing field.
For this reason “Selling in Tough Times” resonates with very important messages like “Sell every new buyer on your value” or “Great sales people don’t say “I failed”. They say “I failed and learned, and next time I’ll do better”.
This little book forces you to go back, reassess and regroup all within 2 hours!
Rating: 5 / 5
7.31.2010
Have been in sales (real estate) for approx 30+ years. It is always a pleasure to read and reread to get the basics once again. This particular book is not only an “e/z read”, but; makes one recall their initial skills which they learned, and reinstitute them in this very difficult market.
The book also makes one aware of competitors techniques. The good ones’, read the book or follow a successful path in selling. The unsuccessful ones’ continue to blunder on, eventually losing their competitive edge.
The apple/apple comparision easily illustrates the importance of creating and keeping demand for your product–whether it be thru price or quality.
In this economy every product must serve a purpose-or the company will not survive.
Rating: 4 / 5
7.31.2010
If you’re looking for a book that can help re-energize your selling activities then this is the book to buy. Written for the experienced Sales Professional, Linda Bishop reminds us of all those things that make for successful sales. At the same time, she lays out a roadmap for selling in a challenging economic environment, leaving the reader with specific steps they can take to turn “lemons into lemonade”.
In writing this book, Linda Bishop’s calls on her own successful career as a Sales Professional. She gives insight into buyer behavior, illuminates the price/value equation in the sales process and identifies the behaviors that lead to more sales.
The book is easy to read, written in a bullet point style that makes it a valuable reference book on selling. Buy two, one for your desk and one for your car to be reviewed BEFORE you make that next sales call!
Rating: 5 / 5
7.31.2010
On target, no fluff, valuble observations and tactical directions. I used the information in real world activities that day. If you’re already motivated this book will help you decide what to do NOW.
Gordy Cain
CEO
Dynamic Marketing Systems
Rating: 5 / 5
7.31.2010
Linda has written something that will help any salesperson survive and thrive in the current environment. Learn what the other side is thinking when you offer them your product, which other people and products you are up against, and what to do and say to maximize your chances – all in the context of today’s tough economy. Very helpful – and timely. Buy it for yourself, and you’ll be glad you did.
-Alan
Financial Advisor
Atlanta, GA
Rating: 5 / 5