Internet Marketing / books / 5 Comments
- ISBN13: 9780471472230
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Learn the new rules of real estate marketing! Old rule: Your website is all about you.
New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service. These are just some of the new rules of online market… More >>
Real Estate Rainmaker: Guide to Online Marketing
Internet Marketing / books / 5 Comments
- ISBN13: 9780609810019
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need.
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects … More >>
The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Internet Marketing / books / 5 Comments
Product Description
In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown that once we have sufficient food, shelter, and clothing, further material gains do little to improve our well-being. Kasser goes beyond these findings to investigate how people’s materialistic desires relate to their well-being. He shows that pe… More >>
The High Price of Materialism
Internet Marketing / books / 5 Comments
- ISBN13: 9780060514716
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This collection includes three of Tom Hopkins’ most successful audio books-Mastering the Art of Selling is a classic — whether you’re a seasoned pro or just starting out, Mastering the Art of Selling’s five essential steps to selling are guaranteed to give you the edge you need to excel.The Academy of Master Closing covers the most crucial aspect of selling: closing the sale. This power-packed audio gives you the same secret closing techniques that Tom Hopkins teac… More >>
Tom Hopkins Audio Sales Collection
Internet Marketing / books / 5 Comments
- ISBN13: 9780465061792
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Based on unexplored and often confidential sources from AT&T, the National Association of Manufacturers, Standard Oil, and other major institutions, this book shows how the art of public relations has molded the “public mind” and warped the contours of American democracy. Beginning during the first World War, the book chronicles the birth pangs and coming of age of the PR culture and explores the ideas that have inspired PR strategies down through the years. 30 phot… More >>
PR! – A Social History of Spin
Internet Marketing / books / 5 Comments
- ISBN13: 9781422124819
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and se… More >>
Seizing the White Space: Business Model Innovation for Growth and Renewal
