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Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.Â
The authors’ insights on what drives the consumer preferences of this new “Dot-com” generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the “Millennials.” It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.Â
How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campa… More >>
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Making free money online is such a magnetizing topic that hundreds of would-be online marketers are flocking to the internet on a daily basis to try to figure out how to do it. Before the days of the internet it was almost unheard of to have the ability to make free money. It was always believed that you either inherited money- lucky you- or you had to work hard all your life by the sweat of your brow to get it.
Along comes the internet. Suddenly the entire global marketplace is literally at your fingertips. You could sell something on eBay to someone halfway across the world. You could make some money doing that. It wasn’t really that hard. No sweat of the brow. But there’s emailing that has to be done to make the arrangements. There are products to package up and mail off to the buyer. Yes, that means a trip to the post office. But it does really feel like making free money online.
So maybe, making free money online really means… More >>
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Learn how to start making money by scrapping metal. Scrapping metal is environmentally friendly, and it is also a highly lucrative business opportunity. This guide will cover everything from where to find scrap metal, how to identify different types of metals, and a guide to which metals are worth the most.
Download this guide today, so you can get started making money tomorrow!… More >>
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IN 1848 GOLD WAS DISCOVERED IN CALIFORNIA, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing consultants Ed Keller and Brad Fay say social media is unleashing a new kind of frenzy. Blinded by the shiny allure of sites like Facebook and Twitter, companies are spending billions, pinning their hopes on social media marketing without appreciating how social influence truly functions in the marketplace. That’s where Keller and Fay come in. For the past six years, they have undertaken a unique, ongoing study of consumer conversations. The surprising result? Over 90 percent of consumer conversations still take place offline, primarily face to face. The implication is clear: Social media is big and growing, but it is dwarfed by the real world in which people live and interact. Make no mistake. There is … More >>
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In Today’s World a lot of people are turning their hobbies into their primary sources of income. Playing Video Games is no exception. Learn how to make money with your Video Game Experience in this book and join the thousands of other people who are already making a living off of Video Games…. More >>
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This book will show you some of the best and easiest ways to make money at home with very little to no start-up money. It’s time to take control of your future and decide when and where you want to work!
Thanks to advances in technology, working from home is easier than ever.
This guide shows you all the requirements you need for some of the best home-based businesses and how to start making money today. I’ve also included a list of over 100 resources for work-at-home jobs from affiliate marketing, to managing your own website. Start making money in your fuzzy bunny slippers today!… More >>
