Internet Marketing / books / 5 Comments
- ISBN13: 9780976279402
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Billions of dollars are left on the table and hundreds of ideas fail to get off the table because of the over-communicated society in which we live. Sales people, managers, CEO’s, consultants, even Presidents of the U.S. are constantly challenged to pierce through this information fog to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Like a hot knife slicing through butter, metaphors are extremel… More >>
Metaphorically Selling
Internet Marketing / books / 4 Comments
Product Description
Teaches the reader to become a good retail planner and decision maker. One goal of the text is to help focus on change and adaption to change. Designed for management or retailing students. Contains online resources for the student and Web exercises at the end of each chapter. Previous edition: c1998. DLC: Retail trade–management. … More >>
Retail Management: A Strategic Approach
Internet Marketing / books / 5 Comments
Product Description
The inventor of SKYY Vodka shares his five-step blueprint on how to turn good ideas into successful products. When the fuzz from his sweater was pulled off by a concrete wall he was leaning against, Maurice Kanbar had a brainstorm. Soon he had patented, produced, and successfully promoted the D-Fuzz-It Sweater Comb, and made his first fortune at the age of twenty-two. When Maurice’s favorite after-dinner drink gave him a headache, lightning struck again. Thus was … More >>
Secrets from an Inventor’s Notebook: By Maurice Kanbar, Creator of SKYY Vodka and Holder of over…
Internet Marketing / books / 4 Comments
- ISBN13: 9780814414217
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Book Description
As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, … More >>
All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
Internet Marketing / books / 5 Comments
Product Description
In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today’s pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today’s dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. … More >>
Velocity: From the Front Line to the Bottom Line
Internet Marketing / books / 5 Comments
- ISBN13: 9780470483244
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It’s Not Who You Know–It’s Who Know… More >>
It’s Not Who You Know — It’s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile
