• ISBN13: 9781402079542
  • Condition: USED – VERY GOOD
  • Notes:

Product Description
Provides an in-depth discussion on the interface between retailers and consumers. Covers such topics as consumer choice factors, quality and value, store image, retail competition, location, and future perspectives. For postgraduates…. More >>

New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers