Marketing Corporate Image
Product Description
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak…. More >>
5 Responses
10.24.2010
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the referrals to companies as brands very helpful. The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.
I look forward to reading other material by these authors.
Rating: 5 / 5
10.24.2010
Many case studies throughout. Clearly written, easy to understand. Good interviews with other professionals like myself. It has been helpful in my business, I use it all the time.
Rating: 4 / 5
10.24.2010
I found the material in this book to be very well organized and helpful. The case studies and interviews are of particular use in my business dealings.
Rating: 4 / 5
10.24.2010
I am currently engaged in an MBA dissertation on the state of MBA programmes and found the case study on the MBA phenomenon in America exactly what I needed.
The book clearly sets out the marketing of a service brand and contains many helpful hints that are not repeated in other texts. The book is easy to read without being superficial.
I look forward to reading other material by these authors.
Rating: 5 / 5
10.24.2010
Simplistic, outdated and self-promotional. If you know anything about branding, you’ll be bored. If you don’t know anything, you still won’t after you read Marketing Corporate Image.
Rating: 1 / 5