It’s Not Who You Know — It’s Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile
- ISBN13: 9780470483244
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It’s Not Who You Know–It’s Who Know… More >>
5 Responses
5.10.2010
David Avrin is brilliant! His book It’s Not Who You Know–It’s Who Knows You! is an outstanding tool which every entrepreneur needs to own. Avrin is an entertaining author who inspires and ignites passion to improve your visibility to become highly successful. As “The Visibility Coach” he knows what it takes to standout in a crowd using any media. Avrin shows how to create a successful business & marketing strategy to get noticed & remembered where ever you go from tradeshows to traveling. If you want to magnify your brand, profile & business to become a powerhouse then this book is for you! I’ve already improved my business in the short time since I’ve read it. I highly recommend this book, it’s definitely a must have!
Rating: 5 / 5
5.10.2010
This is a must read for small business owners. It is an easy read with novel ideas and helpful advice.
Rating: 5 / 5
5.10.2010
This book can benefit anybody who works for a living – regardless of industry, position, level, etc. The writing style is very fun to read and the author definitely does not preach or self-promote, he is using his experience to try to help you. He uses a humor, emotion and great examples of what he’s trying to say. Click the “add to cart” button as soon as you can and read this book. The short amount of time it will take you to rip through it will pay dividends as it has for my new business already.
Rating: 5 / 5
5.10.2010
This book is about promotion. About tactics and techniques to leverage your brand, your company’s brand, yourself to the top of people’s minds. David Avrin, the author, says it best: “This book is an unapologetic homage to the power of using creative promotion to attract customers, build your business, and support your families.” Ok, he said it better than me.
If you do not have a PR strategy for yourself or your business, this is likely the book for you. However, I will warn you that it is not a comprehensive, step-by-step, spoon-fed, detailed PR strategy guide; I’m sure there are other books for that. What you get with Avrin’s book is an easily read, easily consumed strategic basis for a workable PR and marketing strategy.
Avrin covers topics that I found interesting such as representing yourself during air travel (I’m totally guilty of having gone the extremely casual comfort, stick my earphones in my ears immediately route), doing memorable things during conferences and tradeshows, and some interesting tactics for positioning yourself as an expert to the media (did you know that proactive could be a wrong strategy when dealing with the media?). Additionally, for those of you that are unfamiliar with effective web and social networking strategies for promoting yourself or your business and for tracking your web presence, you will find the information in Avrin’s book extraordinarily useful.
The idea point breaks in Avrin’s book are not big — I like that. Many business authors feel as though they absolutely have to cram in as much supporting material as possible in between idea points, creating extremely long chapters and, while that is sometimes effective, depending on the subject matter, by keeping the breaks short and the ideas succinct, Avrin’s book is easy to read, easy to skip around in, and very easy to use for future reference.
Be visible. That’s a big, overriding point in the book and, indeed, why Avrin likely brands himself as “The Visibility Coach”. Examples of this range from ideas as simple to producing a large banner to advertise the re-opening of a restaurant to ensuring that you’re the one person that actually stands up and asks a question at the end of a presentation/speech when everyone else is sitting, staring at their feet. As Avrin says: “The greatest enemy of success in business is anonymity. Speak up . . . In a flat sea of competitors, it takes very little to stand out and be noticed. Stand out. Be noticed.”
There are numerous real-world examples that Avrin ties in throughout the book, but not so many as to be overwhelming — a few examples to drive the point home and then he moves on to the next point. For those of you that are fans of skipping to the ends of chapters or idea points in the hopes that there is a summary sentence or two, you will be happy to know that each idea point ends with a “The Visibility Coach says:” followed by a short idea point summary.
Thankfully all books are not equal (read the book for more on “All things being equal”) and so I highly recommend this book to anyone interested in promoting themselves and their business.
Rating: 5 / 5
5.10.2010
I have been involved in networking marketing for over 8 years and have found this book to be just what I needed in increasing my sales and my sales team. David taught me the power of branding myself and how to accomplish this so that people are approaching ME! If you are in network marketing, own your own business or in any type of sales I highly recommend this book. It is a fun and fast read yet there is profound information I highlighted so that I can go back and refer to. I definitely give this book 5 stars.
Rating: 5 / 5