Product Description
This book removes the smoke, mirrors and hype surrounding the building, buying and branding of large subscriber, membership and social media lists. Marc Charles reveals his methods and others for building massive, legal and legitimate lists.

Table of Contents
Introduction – My List Adventures
Conversations are Everything
Why This Book Was Written
The Truth About Responsive Lists

Part 2 – Joint Ventures Unplugged
An Insider’s View of Joint Ventures
The Best Joint Venture Partners
A Secret Weapon – List Swaps
One Thing Joint Venture Players Avoid Like the Plague
The Secret of Safe-Swaps.com
How to Develop a Joint Venture In-House

Part 3 – The Beauty of Opt-in Email Lists
Email Conversations are NOT Dead…Yet
The Email “Cloud”
Three Little-Known Secrets for Building Opt-in Email Lists
One Solution to Override Spam and ISP Filters
Avoid Th… More >>