Comments for Introduction To Marketing

Comment on The Millionaire’s Secret: A Handbook For Building Wealth In Tough Times by Eric

Eric — Thu, 29 Dec 2011 22:10:22 +0000

Building wealth in the times we are in is definitely a hard thing to do. Many have tried and failed and others have succeeded greatly. With the right information and proper amount of work all things can become possible.

Comment on Network Marketing for Dummies by Post Nasal Drip Treatment

Post Nasal Drip Treatment — Mon, 20 Dec 2010 18:19:15 +0000

Network Marketing is of course very popular because it can earn you lots of money in a very short period of time *`”

Comment on Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand by Stevia

Stevia — Tue, 14 Dec 2010 17:39:45 +0000

every business and investment needs some very good market research if you want it to succeed ‘.,

Comment on The Lead Generation Handbook: How to Generate All the Sales You’ll Ever Need — Quickly, Easily, and Inexpensively by Julia Mason

Julia Mason — Tue, 14 Dec 2010 17:33:47 +0000

Lead generation is very important specially if you want to earn more on affiliate marketing stuffs `:;

Comment on Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There by Bar Fridge

Bar Fridge — Mon, 13 Dec 2010 18:18:35 +0000

getting backlinks should be the first priority of any webmaster if he wants to rank well on search engines ‘`:

Comment on The Streetcorner Strategy for Winning Local Markets by Anonymous

Anonymous — Tue, 26 Oct 2010 02:46:45 +0000

By the end of the fourth chapter, I had profoundly changed the way I thought about my business and how to generate profits. Written five years ago, this book inspired the CRM (Customer Relationship Management) movement and remains the best book on the subject. As founder of the technology/consulting firm ActionSystems, Robert Hall has helped scores of companies improve profitability. His real-world examples and straight-forward writing style shatter many common myths, and create a clear vision of a smarter, easier, faster way for businesses to maximize their profitability. This book is a must for any sales, marketing or IT professional!
Rating: 5 / 5

Comment on The Streetcorner Strategy for Winning Local Markets by Anonymous

Anonymous — Tue, 26 Oct 2010 00:45:12 +0000

This is a fairly good book. At my company all senior management is really hyped about it. On our planning meetings there are at least three references to the book. So, I read it to be on the same tune with them. This book is focused on two fundamental dogmas: “Think global, act local” and “Concentrate on your core competencies”. After reading this book I start submitting all these suggestions, but the best responses I received were: “We will THINK about it in 2001. Until than we will do it the old way”. In general a good read to evaluate your attitude towards customer evaluation and market segmentation. The problem is continuous repetition of the same statements. (I guess that is necessary for some senior management).
Rating: 3 / 5

Comment on The Streetcorner Strategy for Winning Local Markets by Anonymous

Anonymous — Mon, 25 Oct 2010 22:32:13 +0000

Provides the essential and practical framework needed to help unify employee thinking and actions around what must be done to continuously leverage profitable customer value in an increasingly more sophisticated and competitive marketplace.
Rating: 5 / 5

Comment on The Streetcorner Strategy for Winning Local Markets by Anonymous

Anonymous — Mon, 25 Oct 2010 19:57:55 +0000

Hall’s central idea is not original–everyone knows the old sales ideas are falling apart–there’s more competition, more choices, more information. Hall’s idea is not Relationship Management, per se, but how to best attain it.

What makes this one stand out from all the other books preaching the exact same idea is that Hall provides some excellent strategies for those who do not run the Marketing Department of a Fortune 1000 corporation.

Like Michael Levine’s Guerilla PR: Wired, which also focuses on low-cost alternatives to the high-priced ideas of Madison Avenue, Hall knows how to achieve a valued objective without an equivalent cost. Personally, I found Levine to be a more enjoyable read, though.

Hall stresses, as evident in the title, the right customers, the right service, the right sales, the right cost.

They’re all important, but the last one especially so. I simply cannot wage a multi-million dollar campaign, but I need to compete with those who can.

Hall’s book was a godsend. I really have hope for the next 3 years.
Rating: 5 / 5

Comment on Product Warranty Handbook by Anonymous

Anonymous — Mon, 25 Oct 2010 07:36:35 +0000

This is probably the best book in this subject, and contains a wealth of information useful to the practicing reliability engineer, fleet risk manager and any software professional tasked with writing code to do warranty analysis. It assumes that the reader has a decent background in mathematical statistics, and is familiar with the basic ideas of stochastic processes, renewal equations, distributional analysis, etc. It’s extremely expensive, but worth the price if you are serious about developing warranty models in a rigorous manner.

From a practical perspective, you need other statistical textbooks like Meeker’s “Statistical Methods of Reliability Data” and Wayne Nelsons books to develop good reliability models from field data, and some books on imputation methods, Bayesian methods etc to help clean up missing data (which happens more often than you realise). Purchasing this book makes sense after you have a good reliability / field data collection and analysis program in place.

Overall, the book deserves a full five stars for being the best book out there in this important field
Rating: 5 / 5