Archive:  September, 2010

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Strategic Business Marketing

Product DescriptionThis text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It has been revised and augmented, with new material on internationalism, especially the growth in regionalism, the EU, Pacific basin countries, NAFTA and Eastern Europe. Also special attention has been given [...]

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Start & Run an Adult Boutique

Product DescriptionThe adult boutique business is now big business! What was once an industry hidden away in seedy backstreets is now making a very public appearance on high streets and in shopping malls. The business has dropped the sleaze and become both fashionable and profitable.This book will show you step-by-step how you can start your [...]

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Marketing Management: An Asian Perspective

Product DescriptionThe book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations [...]

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The Customer Learning Curve: Creating Profits from Marketing Chaos

Product DescriptionThe Customer Learning Curve examines every aspect of selling a product or service from the customer’s point of view. It enables you to take an integrated, customer-centered approach and help move the customer through the learning curve more effectively. It helps you cope with too many choices, deal effectively with disruption, make midcourse corrections, [...]

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111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers

Product DescriptionDue to the growing threat of discounted real estate services and online competition, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore, real estate professionals today are finding that the basic services of the past no longer are enough to appease the savvy consumer interested in buying or [...]

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YouTube -Making Money By Video Sharing and Advertising Your Business for Free

Product DescriptionProbably the world can be divided in our time between people who really know what YouTube is and people who don’t. YouTube provides you the opportunity to not only advertise your business, blog or website for free but to also get paid for your contents. Its time to learn and utilize YouTube for generating [...]

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