Internet Marketing Books
Introduction To Marketing -Product Description“Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows. The book also offers solutions to such problems as getting paid in [...]
Product DescriptionProvides a synopsis of the marketing activities already in progress and predicts what the marketing environment will look like once a truly competitive telecommunications marketplace is implemented. DLC: Telecommunication–U.S.–Marketing. … More >>
Product DescriptionDrawing from the insights of leading sales executives, Selling Hospitality: A Situational Approach discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling, and alliance selling are unique approaches that salespeople use depending on situational factors. This book will help you understand the [...]
Product DescriptionMore than 500,000 female millionaires already live in the United States. Many accumulated their wealth with ideas and hard work, not by marrying a millionaire. “The Millionairess Across the Street” inspires women to think more powerfully about money and success and to be motivated by confidence, pride, and a belief in their own ability [...]
Product DescriptionProvides a practical guide on marketing pharmaceutical services. This comprehensive resource equips pharmacists and pharmacy students with the basic principles of marketing, while building an understanding of the need for marketing pharmaceutical services. Readers will develop a more strategic thought process for solving pharmacist marketing problems, and the ability to apply marketing strategies to [...]
