Internet Marketing Books
Introduction To Marketing -Product DescriptionThis comprehensive book is written in an easy-to-use, understandable manner for professionals in the travel industry. The text adheres to the “ARC Industry Agent’s Handbook,” the industry standard for the sale of airline transportation in North America. It includes the most current information and practices, including sales, promotion, booking, pricing, and ticketing of airline [...]
Product DescriptionDesigned to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to [...]
Product DescriptionMany would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new field to start a business [...]
Product DescriptionWhat really makes consumers tick? It’s a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits. Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people [...]
