Internet Marketing Books
Introduction To Marketing -Product DescriptionYou know you’ve got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: [...]
Product DescriptionTo be truly successful, sales professionals need to create an irresistible attraction — not only to their products but also to themselves. Magnetic Selling reveals the secrets to developing a sales personality that draws people in and makes them want to do business. Readers will learn how to: * develop and exhibit the qualities [...]
Product DescriptionFestival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional ‘tools’ and the globalisation and subsequent internationalism of event management. The role of marketing and communication, [...]
Product DescriptionIn this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process–from market analysis and service positioning to creating a promotion mix and [...]
Product DescriptionThoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relationships with customers. Aftermarketing tells how to: construct a [...]
Product DescriptionThoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relationships with customers. Aftermarketing tells how to: construct a [...]
