Internet Marketing Books
Introduction To Marketing -Product DescriptionSales professionals often complain that learning events do not pay off and take time away from the primary job of selling. If it can be sent in a memo, why go to training? Sales Training Basics offers practical, field tested advice on how to build sales training programs that give these bottom-line focused professionals [...]
Product DescriptionNeil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor! Now, this inspiring husband-and-wife team shares their award-winning expertise [...]
Product DescriptionWith Sell Naked On The Phone, you will learn how to effectively use the phone to achieve success in sales. More than a simple collection of tips and techniques, this is the first of two books that make up the Sell Naked Sales System. It is a repeatable, principle-based, systems approach to professional sales [...]
Product DescriptionThe Second Edition covers the essentials of services marketing—with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions—both in face-to-face communication as well as connecting through technology. Concise [...]
