Internet Marketing Books
Introduction To Marketing -Product DescriptionTodays consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value–the economic value of customers feelings when they positively experience products and services–to their customers experiences. Janelle Barlow and [...]
Product DescriptionUnfortunately, dust explosions are common and costly in a wide array of industries such as petrochemical, food, paper and pharmaceutical. It is imperative that practical and theoretical knowledge of the origin, development, prevention and mitigation of dust explosions is imparted to the responsible safety manager. The material in this book offers an up to [...]
Product DescriptionWhat It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What’s the key to success in today’s competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that’s right for them. Hospitality Sales: [...]
Product DescriptionMarketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the “extended senior customer” to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example…. More >>
Product DescriptionMost salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results–dramatically higher sales and stronger customer relationships–regardless of the product or service being sold. Linda Richardson, a pioneer in consultative selling, demonstrates how to use the phone to establish rapport; determine customer needs; [...]
Product DescriptionThe increased computational power and software tools available to engineers have increased the use and dependence on modeling and computer simulation throughout the design process. These tools have given engineers the capability of designing highly complex systems and computer architectures that were previously unthinkable. Every complex design project, from integrated circuits, to aerospace vehicles, [...]
