Internet Marketing Books
Introduction To Marketing -Product DescriptionUntil now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based’ marketing solutions. Readers are supported by [...]
Product Description Much has been written about perfecting sales techniques, but in this new book author James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of industrial sales. In How to Sell Technical Services and Equipment, Hutton covers the many aspects involved in B2B sales, with [...]
Product DescriptionHow do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names–how they’ve indelibly stamped cultures around the world; who [...]
Product DescriptionMedical sales is a highly specialized field that requires not only sales finesse but also a clear understanding of the vast health care industry. Michael Carroll combines these two necessities in Moving Up to Medical Sales, a handbook on how to sell to hospitals, nursing homes, and home care agencies. Carroll, a veteran of [...]
Product DescriptionExpanding on the editors’ award-winning article “Evolving to a New Dominant Logic for Marketing,” this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the [...]
Product DescriptionProve yourself in the first 100 days of your sales career. Use this straightforward guide to execute your day-by-day activities and rake in the wealth. First 100 Days of Selling is a comprehensive walk through how a sales professional will build their business day by day. It consists of 100 time-honored ideas to achieve [...]
