Internet Marketing Books
Introduction To Marketing -Product DescriptionThis concise and well written book integrates logistics into a supply chain management context. Current events, along with new theory and practice make it a valuable reference for industry practitioners, and compliment material on the basics in warehousing, transportation, inventory, and packaging and material handling. More in-depth coverage includes service response logistics, logistics accounting, [...]
Product DescriptionA comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate [...]
Product DescriptionThis book provides the necessary preparation for the breakneck speed of technical marketing communications in today’s Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, [...]
Product DescriptionThe Catalog of Catalogs V marks the 10th Anniversary of the publication of the most expansive and affordable directory of mail-order catalogs available today. Business people and consumers alike rely on this bestselling guide’s comprehensive listings in 850 distinct categories and descriptions of 13,916 mail-order companies to find the products and new business prospects [...]
Product DescriptionSelling to Win is full of sales tips and practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition and close a sale. Widely recognized as one of the most effective and powerful [...]
Product DescriptionNow the world’s most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it’s supposed to be.just as Zyman’s best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow [...]
