Internet Marketing Books
Introduction To Marketing -Product DescriptionAt the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these [...]
Product DescriptionPurchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Web Banner, Affiliate Marketing, Search Engine Optimization, Hubspot, E-Mail Marketing, Search Engine Marketing, Keyword Research, Yesmail, Optimized Searching, Optimized Searching, Kam Optimized Searching, [...]
Product DescriptionThe best-seller Managing Human Resources covers all aspects of human resource management and its impact on both individuals and organizations. The text builds on a foundation of research and theory, taking a practical approach focusing on critical issues and successful practices. Users and reviewers of the text praise its pleasant writing style, user-friendly design, [...]
Product DescriptionRemember when you could go into a shop and the assistant actually knew about the products they were selling? How many times have you been frustrated beyond belief because you have had to chase the sales person who is supposed to be helping you? When was the last time you were impressed with the [...]
Product DescriptionDesign and Deliver PeopleSoft Enterprise Resource Planning SolutionsDevelop data-driven Oracle PeopleSoft applications and business intelligence reports with help from the expert advice in this Oracle Press guide. PeopleSoft Developer’s Guide for PeopleTools & PeopleCode shows you how to build and enhance PeopleSoft modules that maximize return on investment. Set up PeopleSoft Pure Internet Architecture, [...]
Product DescriptionCreated specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, [...]
