Internet Marketing Books
Introduction To Marketing -Product DescriptionConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, [...]
Product DescriptionThe field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars [...]
Product DescriptionIn the value-oriented ’90s, supermarket shoppers are faced with an unprecedented array of choices. Tens of thousands of new products hit the shelves each year. Warehouse clubs and discount outlets are springing up everywhere. Coupons, rebates, and giveaways entice the consumer with even more savings. Now, nationally recognized “consumerologist” Phil Lempert has created a [...]
Product DescriptionAn all-inclusive guide to New York City features little-known resources and amusements, tips on dealing with the city’s problems, and advice on the best services, shopping, and restaurants, all organized into useful categories such as Arts & Diversions, Coping, Services, Restaurants, Spirits, Sports, and Stores. Original…. More >>
Product DescriptionInsurance policies, earth moving equipment, chemicals, telecommunications, computer hardware, software, pharmaceuticals, office equipment, time-shares, security systems, real estate, e-commerce products and services, leasing, professional services, recruiting, financial services … the list of products and services marketed and sold by business to business companies seems endless. But all these companies have one thing in common [...]
Product DescriptionBreaking the Sales Barrier shows you how to move beyond theoretical sales techniques into practical applications that deliver unprecendented success – day after day, year after year. Double your book of business in three years with half as many accounts. Sound impossible? With Breaking the Sales Barrier, this and more can become a reality. [...]
