Internet Marketing Books
Introduction To Marketing -Product DescriptionThis digital document is a journal article from Social Science & Medicine, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: In the context of political, economic, and scientific anxiety around the [...]
Product DescriptionWeddings are big business. The Association of Bridal Consultants estimates that consumers spend a whopping $46 billion on their weddings every year. In 2008 the average wedding cost about $32,000, and many couples spend more than that! Today’s bride is spending more money than ever before to ensure that her wedding day the single [...]
Product DescriptionA hands-on guide to making human services work Textbook of Social Administration equips social programs managers with the skills they need to produce mutually desired outcomes for their consumers/clients and for their staff. This comprehensive resource is a how-to guide to developing the management abilities needed to maintain an effective client-centered approach by using [...]
Product DescriptionPublished in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the ‘best in global strategic management’ for academics, business practitioners and consultants. This book addresses the theme of core competence and the processes and issues involved in managing core competence. It is an interesting and effective integration of [...]
Product DescriptionIt is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970′s and 1980′s. While they are comfortable and are the current currency in media allocation they are as obsolete as carbon paper. Most media planners and buyers are acting as agents for [...]
Product Description Peter Drucker’s classic book on innovation and entrepreneurship This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America’s new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need [...]
