Internet Marketing Books
Introduction To Marketing -Product DescriptionConsumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in from companies they can trust. In Truth, marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share. [...]
Product DescriptionBased on their in-depth analyses of thousands of e-commerce contacts, the authors of this timely book lead executives, managers, and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today’s electronic marketplace. Lively chapters detail how to drive consumer behavior on the Web; build and sustain brand loyalty; develop [...]
Product Description“I’ve been selling the same basic product to the same customers for over 10 years. I watched your video and it turned my thinking upside down!…And guess what?? I WAS my company’s Top Sales Performer!” –Linda Jamison, National Account Manager, Time Warner Book Group Brian Sullivan is an award-winning salesperson and one of the [...]
Product DescriptionThe business success story telling how Lamar Advertising grew from a tiny poster company into the biggest billboard business in the U.S. in terms of number of boards, with revenue of some $1.1 billion in 2006. Encountering numerous financial crises in its 100-year history (starting in Pensacola, Fla., in 1902), the company managed to [...]
Product DescriptionIf you¿re an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such [...]
Product DescriptionWe’ve built this guide because despite the need, nothing like it exists: a concise, step-by-step handbook for globalization and localization in the new millennium. Companies come to us with a desire to go global but unsure of what the process entails. Some face a Catch-22 dilemma. They want to penetrate international markets, but cannot [...]
