Internet Marketing Books
Introduction To Marketing -Product DescriptionLevels of ‘employer brand awareness’ are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest [...]
Product DescriptionThis ebook is complete with linked Table of Content making navigation quicker and easier. Prentice Mulford was a noted literary humorist and California author. In addition, he helped found the New Thought movement. Thoughts are Things includes:The Material Mind Versus The Spiritual Mind, Who Are Our Relations?, Thought Currents, One Way to Cultivate Courage, [...]
Product DescriptionIn this newest addition to Microsoft Press’s acclaimed BEST PRACTICES series, award-winning author Steve McConnell offers candid reflections upon and a look ahead at the software engineering profession from one of the industry’s most highly regarded practitioners. AFTER THE GOLD RUSH is a collection of illuminating original essays on contemporary software development topics that [...]
Product Description ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM [...]
Product DescriptionBrands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples [...]
Product DescriptionShoestring Business Guides: Starting a Web Design Business will show you everything you need to know to start your own web design and hosting business. Written by a serial entrepreneur, veteran web designer, and all-around “computer geek”, this book will cover the most important information you need to consider when starting your own web [...]
