Internet Marketing Books
Introduction To Marketing -ISBN13: 9789063691981 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionThis book diagrams the best way to put together an effective, professional portfolio. Reading this book is very much like enjoying a personal master class. It has a two-pronged attack: how to make campaigns good enough to put in your portfolio, and [...]
Product DescriptionAl y Laura Ries, autores de best sellers y estrategas de marketing de renombre mundial, nos introducen en la nueva era de las relaciones públicas. Hoy, las grandes marcas nacen con publicidad gratuita, no a base de anuncios. Una atenta mirada a la historia de la mayoría de las grandes marcas modernas, muestra que [...]
Product DescriptionMarketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an [...]
The Business-Media Relationship: Countering Misconceptions and Distrust
