Archive:  May, 2010

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Para Escribir Bien En La Empresa

Para Escribir Bien En La Empresa

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Words That Sell

Product Description“A thesaurus that works as hard as you do . . . you’ll wonder how you ever managed without it.” — Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in [...]

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Opportunities in Public Relations Careers

Product DescriptionThis series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!… More >> Opportunities in Public Relations Careers

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Relationship Marketing: Creating Stakeholder Value

Product DescriptionRelationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all [...]

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New Title 1

Product DescriptionThis insightful twenty-six page article has been selling off the charts! Why? Because it sheds light on simple ways to rethink your project or career and reposition it to find success. It highlights how “thinking outside the box” opens more doors than you could ever imagine and best yet, it puts you in the [...]

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Never Say Never, The Complete Executive Guide to Crisis Management

Product DescriptionNever Say Never is the only book to offer a practical plan to make American business 100-percent crisis-ready. Does your business need a crash course in risk management? Research shows an estimated one-quarter to one-third of all American businesses still have no crisis plan, six years after September 11 provided a corporate wakeup call. [...]

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