Internet Marketing Books
Introduction To Marketing -Product DescriptionAn analysis of influential work by seminal architects, including Le Corbusier, Frank Lloyd Wright, Mies van der Rohe, Norman Foster, Frank Gehry, and Rem Koolhaas. Featuring more than one hundred of the most significant and influential buildings of the twentieth century, this second edition has been expanded and updated to include new buildings from [...]
Product DescriptionIn “Canada’s National System of Innovation”, Jorge Niosi discusses the theoretical underpinnings of the concept of innovation, examining the works of Bengt-Ake Lundvall, Christopher Freeman, Richard Nelson, Charles Edquist and others around the world. He argues that the concept is particularly useful in analysing science and technology policy and related institutions. Niosi looks at [...]
Product DescriptionFor deeper, more loyal customer relationships and enhanced profit margins, companies must “live” the brands they sell. The approach is called “integrated branding” and it’s not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of what’s inside the company. The brand [...]
Product DescriptionMedia contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It’s written by a journalist, about journalists, and based on a long-established and successful media-training course. Circulating copies of this book around key executives [...]
Product DescriptionHelps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing. … More >> Analysis for Strategic Marketing
Can I Quote You on That?: A Guide to Working with the Media
