Internet Marketing / books / 4 Comments
Product DescriptionS.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead [...]
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Product DescriptionSheila Greco Associates’ Individual Business Lists are 100% staff verified and details the company’s roster of key professionals and key decision makers. In addition to the executive contacts, this report contains: Global HQ Location, US Address (Street, City, State & Zip), US HQ Phone Number & Company Website Address, Ticker Symbol, Most Recent Revenues [...]
Internet Marketing / books / No Comments
Product DescriptionThe advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world’s largest branding consultancy, and including chapters by branding experts from such companies as Pepsi-Cola, Procter & [...]
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Case Best Books: 113 Ideas from the Nation’s Award-Winning Programs
Internet Marketing / books / 5 Comments
Product DescriptionEven the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That’s why many advertising _creatives_ keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses [...]
Internet Marketing / books / No Comments
Product DescriptionCareer Insights are designed to give you a special look inside the minds of the leading executives of the world, and assist you in getting an insider’s view on what it takes to succeed in the workplace. This book is the best way for professionals or “soon to be professionals” to learn to think, [...]
