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ISBN13: 9781402079542 Condition: USED – VERY GOOD Notes: Product Description Provides an in-depth discussion on the interface between retailers and consumers. Covers such topics as consumer choice factors, quality and value, store image, retail competition, location, and future perspectives. For postgraduates…. More >> New Perspectives on Retailing and Store Patronage Behavior: A Study of the [...]
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Company Courtesy: An Action Plan for Caring Companies
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Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign
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Como Planear Las Relaciones Publicas 4 Ed.
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Paradise Promoted: The Booster Campaign That Created Los Angeles, 1870-1930
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Product DescriptionIn this report, you will learn: How contests can help in your branding campaign Ideas that generated national publicity How silly contests are sometimes the best How to tie contests into new products and services Why holidays are great times for contests Why you should make contests an annual event How to publicize winners [...]
