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Johansson’s “Global Marketing, 5/e” utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience – or the standard marketing text – have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and … More >>
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The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on the rest of our global economy. Also, based on European countries trying to create a unified European economy, the prominent event of the introduction of a common European currency, the Euro, on January 1, 1999 has impact world wide. Issues surrounding these events are covered at length…. More >>
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As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft from classic techniques to the most avant-garde developments Visual Merchandising and Display, 6th Edition teaches readers to present products at their best: color-coordinated, accessorized and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for green presentation. This book serves as a “how to” for creating a visual look and feel for a brand and optimizing images…. More >>
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Anthony Wilson helps local business owners build an effective online presence and generate leads using the Internet…. More >>
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There are hundreds of books on internet marketing out there. Why should you choose this one?
If you’re responsible for handling the marketing for a large national or international company with a massive marketing budget and 40 hours per week to spend on it, this book is not for you.
If you’re such a beginner when it comes to the internet that you’ve never heard of Facebook or Twitter and have to ask a 13-year-old how to switch your computer on, this book is not for you.
If you’re an expert in all matters internet related, can set up a website before breakfast and you already have you own YouTube channel, blog and weekly podcast, this book is not for you.
But if you’re an accountant whose business covers a small geographical area, who’s got a tiny, or non-existent, advertising budget and only a couple of hours a week to spend on your marketing activities, this book is the one for you.
With… More >>
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The Only Official Guide to the #1 Personal Finance Software Manage your finances and assets with ease using the insider tips and expert techniques in Quicken 2012: The Official Guide! Find out the most effective methods for tracking your income, expenses, savings, transactions, investments, and so much more. Fully endorsed by Intuit, makers of Quicken, this official guide shows you how to tap into all of the software’s powerful capabilities and new features–and save time and money. You’ll get professional guidance along with details about online resources to assist you in reducing debt, making strategic decisions, and planning for a secure future. Customize Quicken for your preferences Track income and expenses Set up Online Account Services Automate transactions and tasks Reconcile checking, savings, and credit card accounts Take advantage of the budgeting and debt reduction tools Track investments and optimize your portfolio Monitor assets and loans Ma… More >>
